Task I Watch episode 1 below and find in the subtitles English equivalents or synonyms of the following words:

  1. вопрос,  что было первым-яйцо или курица = the or the
  2. спрос=
  3. предложение=
  4. оправдать (в значении "окупить")= to
  5. веретено=a
  6. Ей-богу!=
  7. умный=smart=
  8. дальновидный=
  9. попасть в долгую очередь=to be a terrific wait
  10. Что бы вы сказали?= Whaddaya say?= What say?
  11. нет=
  12. a person or thing that may be useful to you, especially a possible new customer or business opportunity=наводка, зацепка, ниточка= a
  13.   упорство, настойчивость=
  14. a phrase or an idea that has been used so often that it no longer has much meaning and is not interesting= штамп, шаблон, стереотип=a
  15. образованный дурак=an
  16. непризнанная гениальность (дословно: невознагражденная гениальность)=
  17. самый могущественный, всесильный=
  18. изменить свою жизнь=to one's life
  19. быть побеждённым= to be 
  20. неиссякаемый поток энергии=a never flow of energy
  21. спокойствие духа, спокойная уверенность, душевное равновесие=
  22. пытаться достичь= to
  23. очевидный, заметный=
  24. fine=great= все круто=
  25. просрочить (платежи по кредитам) на 60дней= to be 60 days
  26. ресторан для автомобилистов на открытом воздухе=a
  27. Что?/Что вы сказали?=
  28. Котлета=a

 

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Task II.  Prepare answers to these questions:

  1. What did Ray Kroc trade in?
  1. What was his dream? What was he trying to achieve in his business?
  1. How did he tout /baliboo his multi-mixers? What was his main arguments for cafe owners to buy them? Why would most drive-in owners refuse to buy his multi-mixers for milkshakes?
  2. What helped him not to lose hope? What inspirational words did the speaker say on the record he put on?
  3. Do you think it is possible to alter our life by altering our set of mind?
  1. What was Ray Kroc’s financial rating? Did he have any credits? 
  1. What was unusual about Mc Donald’s order?
  1. Why did he decide to drive to McDonalds? How far did he have to drive?
  1. How was Mc Donald’s different form other drive-ins?
  2. What do you think of Ray Kroc's business? Would you like to have such a job?
  3. What was the problem with drive-ins back on the 1950s? How did Ray Kroc think they could be overcome?

Task III  Watch episode 2 and episode 3  and find in the subtitles English equivalents or synonyms for the following words:

episode2

episode 3

  1. картошка фри =
  2. обертка = a
  3. To come round = заехать= to
  4. Would you like...?= Do you for...?
  5. Ok=
  6. Вот в чем ключ к успеху=THat's the of the game
  7. Tailored = made-to-order=сделанный по индивидуальному заказу=
  8. Как, черт возьми, вы до этого додумались?= How the did you with this?!
  9. хрустящий=
  10. хрусткий=
  11. Totally right=идеальный, четкий, в яблочко= -on
  12. It's none of my business=None of my
  13. Вывести кого-то на обед= to smb out to dinner
  14. Направиться на Запад=to
  15. To get a job at ... = to a job at...
  16. Can I borrow 10 cents from you? = Can you
  17. рутбир (шипучий напиток из экстрактов кореньев и трав)=
  18. To be very successful financially = to make a lot of money=to rock=to show great vigor =to
  19. Эстакада, переезд= an
  20. We are screwed =Мы погибли=We are
  21. Распилить пополам =to saw
  22. Да ладно!=
  23. To establish  oneself in business=упрочивать свой бизнес= to shop
  24. To make some tricks=сделать несколько ходов =to make some
  25. Ресторан для автомобилистов =a
  26. To be very popular=to be the hottest thing =to be all
  27. To develop a presence in=to establish oneself in
  28. We have got to get in on this= Мы должны участвовать в этом=We get in on this
  29. Выравниваться =to stop growing = to off
  30. Желаемая клиентура=desirable
  31. Лихач=a hot
  32. Малолетний преступник=a
  33. To last forever=Длиться вечность= to take
  34. A girl whose job is to serve diners in their cars, taking and bringing orders =a
  35. Платежи персоналу= the
  36. Продаваться = to generate profit=to go
  37. Одноразовая посуда= dishes
  38. To keep out hooligans= вытеснить хулиганов=to drive out the
  39. To use other people's ideas=to
  40. Снести здание=to a building
  41. Заставить кого-то (МЯГКО) сделать что-то, сделать так, чтобы что-то произошло=to smb V1
  42. Осторожно!=!
  43. a revolving [вращающийся] stand or tray on a table, used esp. for holding condiments = a Lazy
  44. Симфония эффективности=a of
  45. Ни одно движение не пропадёт зря=not a motion
  46. Подъехать на машине=to up
  47. Сигналить (на машине)=to
  48. Ошарашенный =taken aback=confused=
  49. Very angry=
  50. To swear dirtily at... =материть кого-то= to out
  51. Выбросить мусор =totrash
  52. Сдаться= to give in=to the towel
  53. To be a tremendous success = иметь большой успех= to go
  54. Устроить шоу=to a show
  55. муха =a
  56. Должно быть были привлечены=drawn
  57. Полная катастрофа=a total

 

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Task IV. Prepare answers to the following questions:
  1. What impressed Ray Kcroc about Mc Donald's particularly?
  2. Why, d o you think,  he took the Mc Donald brothers out to dinner? (Use: with the view to V..ing)
  3. How had they started out?
  4. How many items were there on the first Mc Donald’s’ menu initially?
  5. Was it successful?
  6. What happened to sales?
  7. What built-in problems did drive-ins have?
  8. What people did their drive-in tend to attract?
  9. What was the problem with the service?
  10. What was the problem with the payroll?
  11. What other overhead expenses did they face?
  12. What were the three most popular items? What proportion of sales did they generate?
  13. How did they advertise their hamburgers?
  14. What did they get rid of?
  15. What environment did they try to create?
  16. What was the biggest cut they made?
  17. What did Dickdraw on the ground of a tennis court?
  18. What did they have their staff do at the tennis court?
  19. How did they call their system?
  20. How did people take the new format of a drive-in with no carhops, and with paper dishes?
  21. What had the McDonalds’ underestimated?
  22. What did they decide to do to popularize the new format of their restaurant?
  23. What happened during the re-opening?

Task V Translate: ​​​

  1. Если бы не Великая Депрессия, их маленький кинотеатр был бы очень успешным (swell)
  2. Столкнувшись с долгим ожиданием заказа, многие жалели, что пришли в эту забегаловку для автомобилистов. (Having V3 , ...wished...)
  3. "Ну когда же мне принесут мой чертов заказ!" думал Рэй. (...wish...)
  4. Один из братьев предложил урезать меню. (suggested Ving)
  5. Если бы кафе не привлекало хулиганов, лихачей и малолетних преступников, то ущерба было меньше.
  6. Если мне придется выйти из машины, есть из бумаги и выбрасывать мусор самому, то я не буду здесь питаться.
  7. Многие автомобилисты поняли, что если они встанут  очередь, то получат заказ уже через 30 секунд.

Task VI. In the Dialogue below Choose the Neutral Variant (Register Shift)

Task: Pick or type the neutral expression. Slangy and high-flown options are distractors.

Jake: Hey, do you out tonight? I’ve got a spot that’s .

Mike: I don’t know… Last time I a drive-through, it took just to get my french fries, and when they finally handed me that sad little wrapper, the fries were anything but . Total disaster.

Jake: , that’s not even close to what I’m talking about. This place is right now.

Jake: First off, the service is . You pull up, and before you’ve even honked, someone’s there with drinks and burgers. —that’s .

Jake: The interior is , plus free parking under the overpass.

Jake: The vibe is bustling. They —musicians, dancers, the whole deal.

Mike: Still, robots in a restaurant? That sounds gimmicky.

Jake: (neutral / slangy: “How the heck did you come up with this?” / high-flown: “By what ingenious process did you devise this?”)

Mike: I was so (neutral / slangy: “bewildered” / high-flown: “positively taken aback”) the last time I saw a robot pouring drinks.

Mike: Alright—you’ve convinced me. Let’s (neutral / slangy: “roll” / high-flown: “embark on our westward venture”) and check it out.

 

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Task VII. 1. Study the grammar patterns below. Translate examples in them.

Present Perfect Continuous: ongoing until now
have/has + been + V-ing
Use when: an action started at some known point in the past and is still ongoing. = Действие началось в известное нам время в прошлом и все еще идет. То есть происходит в хорошо очерченный период времени, связанный с настоящим.
Examples:
The demand has been rising at our drive-in for weeks; it might justify new kiosks.
Our director hasn't been keeping a tighter leash on payroll; errors have been piling up.
Rumors have been spreading that we’re “all the rage” after those custom-built tweaks.
Quality checks have been slipping; some wrappers are greasy, and french fries aren’t crispy/crunchy.
Signal markers=Маркеры: “recently,” “lately,” “for weeks,” “since Monday,”
Compare with signal markers for Past Simple/Past Continuous: "last Monday", " 2 weeks ago", "at 15.00 yesterday" <-- periods of time fully finished and disconnected from the present moment:
Examples:
I was studying the blueprintss at 15.00 yesterday/when you called.
They signed up a franchise agreement 2 weeks ago.
Pattern 1
Present Perfect Continuous: “ a recent continuous action has left a trace in the present” ="недавнее продолжительное действие оставило след в настоящем"
have/has + been + V-ing → visible trace now
Examples:
The fryer has been sputtering—that’s why the fries aren’t crispy today.
The night crew has been skipping checks; the counter shows not a wasted motion… in theory—but not in practice.
Marketing has been pushing “gang-busters,” and the lead list proves it.
Show the “now” evidence: greasy wrappers, long queues (“to be in for a terrific wait”), complaints on payroll.
Pattern 2
It’s time + Past Simple: strong suggestion for “now” =Пора кому-то (что-то сделать)
It’s time + S + V2 (Past Simple)
Meaning: We should do this now (already overdue).
Examples:
It’s time we leveled off the menu and cut the cliché items that don’t sell.
It’s time we set up shop out East—by-golly, the clientele is ready.
It’s time we broke out the blueprints and issued funds for the next location.
It’s time we drove out the riff-raff and kept the brand spot-on.
Form looks “past,” but the time is “now.” Tone = firm recommendation(твер.
Pattern 3
Should: advice / expectations / soft obligation
should + V1  |  shouldn’t + V1  |  rhetorical: “Shouldn’t we…?”
Core uses:
  • Advice or recommendation=Совет или рекомендации
  • What’s expected / best practice=Ожидаемые события / ожидаемое на основе лучших практик
  • Polite/soft obligation in speech=Вежливое/мягкое выражение обязанностей
Examples:
We should justify expansion with numbers—appraisals, not hype.
We shouldn’t piggyback on mediocre ideas just because they’re “all the rage.”
Shouldn’t we keep a tighter leash on cleanliness before we head west?
Franchisees should discard trash on schedule, or we’ll be done for with decent people.
Spoken add-ons: “I don’t think we should…”, “We probably shouldn’t…”, “Should we…?” for brainstorming.
Pattern 4
Quick comparisons=Быстрое сравнение
PPC vs. Simple Present · Should vs. Must
Compare these mini-pairs:
PPC: Demand has been rising fast.  |  Simple: Demand rises every summer.
Should: We should level off the menu. (I think it will be good for us)  |  Must: We must fix payroll today. (It is important to do. Or will have big problems!)
It’s time + Past: It’s time we tore down that broken overpass sign and put on a show for reopening. (We should do it right now, time has come)
Negative PPC for criticism: The director hasn’t been exercising proper control—spot checks prove it. (Poor results of spot checks are a trace of a continuous bad activity developing into the present)
Use the structure that best matches meaning: trend in progress (PPC), rule/habit (Simple), soft advice (should), strict necessity (must).
Pattern 5
It is better + smb + Present Simple · I’d rather + V1
It is better + [subject] + V1 (Present Simple)
I’d rather + V1 (bare infinitive)
Meaning: These give preferences. “It is better…” = recommendation for someone else. “I’d rather…” = speaker’s own preference.
Examples (your #1 words):
It is better the manager keeps a tighter leash on payroll than let chaos grow.
It is better the staff discard trash daily so the riff-raff don’t gather.
I’d rather pull up a new drive-in in a decent neighborhood than fight juvenile delinquents.
I’d rather aim for desirable clientele than chase every lead.
Notice: after “I’d rather” we use the bare infinitive (not “to keep” but “keep”). After “It is better + smb” the following verb stays Present Simple.
Patterns 6 and 7

2. Choose correct verb form in the gaps:

1. The supply of decent people eager to land a job at our drive-ins [____], so the franchisor must allocate funds for payroll expansion to attract them with higher wages.




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2. The current franchise manager [____] a tighter leash on cleanliness; the wrappers and french fries tell the tale—clear as day.




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3. It’s time we [____] shop in the suburbs, where desirable clientele are in for a terrific wait at every drive-in.




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4. We [____] trash more regularly to drive out the riff-raff and keep peace of mind for our clientele.




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5. Complaints have spiked because that rumor about hot rodders who cuss out carhops [____] all week, and refunds are hitting our dwindling savings.




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6. I’d rather [____] a custom-built drive-in with spot-on service than piggyback on another chain’s mediocre system.




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7. It is better the franchisor [____] funds only after an appraisal on your home arrives, so no one ends up 60 days past due.




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8. The delivery truck with patties and french fries [____] at the franchise around noon, so the crew can start serving customers without delay.




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9. All franchise kitchens [____] keep a tighter leash on cleanliness and discard trash daily, or decent people will stop coming.




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3. Put the verbs in () into the right forms:

Dick (for expansion):
By-golly, Mac, the demand (grow) fast, and the word has spread. We' (do) quite well recently. It’s time we (expand), don’t you think?

Mac (against):
Nah, I don’t think we should. Our director (exercise) proper control—cleanliness, payroll, even the patties and french fries are a mess. That’s obvious.

Dick:
Come on. With persistence, our symphony of efficiency, no wasted motion—we can justify the risks. We ought to share this custom-built system with the whole country.

Mac:
But standards (slip). If branches are past due on payroll, we’re done for. It’s better we (keep) a tighter leash here at home.

Dick:
Forward-thinking, Mac! We’ve got to get in on this, or someone else will swing by and go gang-busters.

Mac:
Maybe. But until we’re sure, I’d rather (throw) in the towel on quality.

 

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4. Learn both the roles in the dialogue above. Use the audio trainer below. Try to translate in pauses, then compare your translation with tihe model

5. 📝 Role-Play: Should We Expand the Franchise?

Task: Work in pairs. One partner argues we should expand; the other argues we shouldn’t yet. Make 6–10 lines total, use 3–4 grammar patterns.

Open all vocab  |  Close all vocab

Active Vocabulary — Risks
  • late / overdue payroll — задержка зарплаты
  • to be 60 days past due — иметь задержку выплат на 60 дней
  • cash flow problems — проблемы с денежным потоком
  • payroll costs exceed cash flow — зарплатные расходы превышают доходы
  • high overhead from overtime — накладные расходы из-за переработок
  • compliance / payroll taxes issues — ошибки в налогах и выплатах
  • staff turnover due to payroll delays — текучка кадров из-за задержек зарплаты
  • dwindling savings — тающие сбережения
  • leveling off profits — перестающая расти прибыль
  • rising debt burden — увеличивающаяся долговая нагрузка
  • unreliable supply chain — ненадёжные поставки
  • equipment breakdowns — поломки оборудования
  • poor management control — слабый управленческий контроль
  • lack of competence — недостаток компетентности
  • negative ROI projections — отрицательные прогнозы окупаемости инвестиций
  • franchise fee — франшизный взнос
  • enormous loan interest — огромные проценты по кредиту
  • debt burden — долговая нагрузка
  • excessive overhead costs — чрезмерные накладные расходы
  • cash flow problems — проблемы с денежным потоком
  • issue/allocate funds — выделять средства
Active Vocabulary — Indications for Expansion
  • growing demand — растущий спрос
  • desirable clientele — желаемая клиентура
  • positive cash flow — положительный денежный поток
  • proven spot-on system — проверенная идеально работающая система
  • not a wasted motion — ни одно движение не пропадает зря
  • custom-built kitchens — кухни, сделанные под заказ
  • forward-thinking management — дальновидное руководство
  • ability to drive out riff-raff — способность вытеснить хулиганов / нежелательных
  • the word has spread — слухи распространились
  • peace of mind (from stability of operations) — спокойствие духа (от стабильности работы)
  • gang-busters success of the current outlets — огромный успех текущих аутлетов
  • profitable ROI — окупаемость инвестиций (ROI)

Grammar patterns to use

  • Present Perfect Continuous — have/has been V-ing
  • Negative PPC — hasn’t/haven’t been V-ing
  • It’s time + Past Simple — It’s time we V2
  • Should (advice/expectation) — should + V1
  • I’d rather + V1 — preference
  • It is better + smb + Present Simple — It is better the manager issues…
  • Ought to — ought to + V1
  • Must (strong necessity) — must + V1

Example starter

Partner A (for): “It’s time we set up shop in the suburbs. Even if loan interest is high, our spot-on system will justify the risks.”
Partner B (against): “Nah, I don’t think we should. Our dwindling savings have been decreasing, the franchise fee is huge, and cash-flow problems are clear as day. If branches are 60 days past due, we’re done for.”